Why We Serve

Nominate Your Local Hero

Help law enforcement give back with a #WhyWeServe grant from Aftermath.

Every day, law enforcement officers put on a uniform to serve and protect. But that’s not all. Off-duty, they go above and beyond by contributing to causes close to home – from mentoring kids to community building events and so much more. They’re Local Heroes, changing the world for the better, right in your own backyard.

While their generosity and accomplishments aren’t always broadcast, Aftermath is celebrating these Local Heroes by awarding service grants totaling $15,000* to the organization, cause or charity of the officer’s choice. The Why We Serve Grants will help officers continue their work with their communities and advance the causes they care about.

*Grants distributed among six recipients



• Officers are encouraged to apply for the grant themselves. Community members can also nominate officers who have made a difference for the grant.

• Tell us how the officer would use the grant to serve the community – what cause, organization, or charity would the grant go to?

• The entry should showcase how the officer gives back.

• Entries are accepted in the following formats: video, audio, written essay, or photo presentation. Video/audio entries must be fewer than three minutes.


1st place — $5,000
2nd place — $3,000
3rd place — $2,500 (two recipients)
4th place — $1,000 (two recipients)

Submission Deadlines

6/1/18: Nomination period begins
7/9/18: Nomination period ends
7/13/18: Finalists announced; voting begins
7/27/18: Voting period ends
7/30/18: Winning recipients announced


proud to back the blue

As partners in response to crime scene and trauma situations, Aftermath recognizes the officers who keep our communities safe. The Aftermath family is excited to learn how, together, we can give back to the causes these Local Heroes serve.

Official Aftermath Why We Serve Grant Rules: The Aftermath Why We Serve Grant is open only to law enforcement officers, first responders, social workers, and victim advocates in the fifty (50) United States and the District of Columbia. Void where prohibited. Entries are accepted in the following formats: video, audio, written essay, or photo presentation. Video/audio entries must be fewer than three (3) minutes. Entries are accepted until July 9, 2018. Twelve (12) finalists are selected from the initial submissions and are announced on July 13, 2018 and popular voting begins. The grant recipient is determined by popular vote and is announced on July 30, 2018. The grant recipients are awarded grants totaling $15,000; grants must be used for a community organization, project, or charitable cause. If no response is made by grant recipients by August 3, 2018, the grant is forfeited. Aftermath is not responsible for incorrectly formatted entry forms. All entrants agree to allow Aftermath to use their name, likeness, and video for perpetuity in marketing. By entering your email you agree to receive personalized Aftermath promotions and information from time to time. You may unsubscribe at any time. Odds of receiving the grants are dependent upon the number of valid applicants received. The Why We Serve Grant is held by Aftermath, 75 Executive Drive, Suite 200, Aurora, IL 60504. For full rules, click here.


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Amy M. - Missouri City, TX

"Tom and his team were absolutely amazing and worked through the night so that the family with a special needs child could come back into their home as soon as possible. They were very compassionate. They weren’t all business, very professional. I recommend him and his staff to anyone who goes through a tragedy such as this. God bless them all. "

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